Adbrains
Google Merchant Center · Shopping feed

A product feed that gets better every day.

Our AI rewrites your product titles to match what shoppers type, refines categories, syncs prices and labels every product by performance. For Shopping and Performance Max, managed by experienced marketing experts.

  • Primary feed stays untouched
  • Your own account
  • Cancel monthly
Product titles

Titles in your shopper’s words

Google Shopping runs on keyword matching. Yet many feeds still carry titles like "Garden chair wood". The AI rewrites every title: the search term a shopper types up front, then brand, material, color, size and use. All from your own product data, nothing made up.

  • shoppersearch term up front
  • specsfrom your own product data
  • promono 'sale' or 'best'
  • langthe language of your feed
24/7

While you sleep, your feed gets better.

Not a one-off feed check, but a run that keeps going 24/7. New products are picked up, labels follow performance.

  1. 01

    Fetch products

    Every product in your Merchant Center, per feed and language.

  2. 02

    Rewrite titles

    Search terms up front, attributes from your product data.

  3. 03

    Refine category

    A more specific Google product category where possible.

  4. 04

    Sync prices

    Your website price in the feed.

  5. 05

    Set labels

    Every product gets a label based on your ROAS or CPA target.

  6. 06

    Update feed

    Through the supplemental feed in Merchant Center.

Labels, errors and campaigns

A feed that steers your Shopping campaigns

Every product labeled, based on real performance

The labelizer compares each product’s performance with your ROAS or CPA target and sets a label: over-index, index, near-index, under-index or no-index. Products without enough data get no-index, so they aren’t judged too early.

Safe for your store

Your primary feed stays untouched

Every improvement goes through an additional data source in Merchant Center: the supplemental feed. Your online store and primary feed stay exactly as they are. Have multiple feeds or languages? Then each primary feed gets its own supplemental feed.

  • Store and primary feed unchanged
  • One supplemental feed per feed and language
  • Titles in that feed’s language
  • Link checked automatically

primary feed

title: Garden chair wood

From your store, unchanged

supplemental feed

title: stackable garden chair acacia wood…

From Adbrains, only overrides what can be better

Merchant Center shows the improved title in Shopping and Performance Max.

How is your feed doing?

Request a free Google audit or book a 30-minute demo. Together we’ll look at your Merchant Center and your Shopping campaigns.

What you get

Everything your feed needs

From title to label. The AI keeps your Merchant Center up to date 24/7, your expert keeps the overview.

  • 01

    Titles that get found

    The shopper’s search term up front, attributes from your own product data after it.

  • 02

    More specific category

    The AI picks the most specific Google product category from the official taxonomy.

  • 03

    Price matches your site

    Your website price goes to Merchant Center through the supplemental feed.

  • 04

    Performance labels

    Over-index to no-index, based on your ROAS or CPA target.

  • 05

    Every feed in its own language

    Titles are written in the feed’s language, across multiple countries too.

  • 06

    Alerts on issues

    If the number of eligible products suddenly drops, your expert gets an alert.

AI + marketing experts

The AI does the work. Your expert stays in control.

Experienced marketing experts with 15+ years in performance marketing, in your own account.

  • The AIRewrites titles and picks categories

    Your expertReviews categories the AI isn’t sure about

  • The AISets performance labels based on your target

    Your expertSets your ROAS or CPA target and the campaign structure

  • The AIChecks that the supplemental feed is linked

    Your expertGets a task when something’s off

  • The AIFlags a drop in eligible products

    Your expertFinds the cause and fixes it

+31 85 0603 453
Honest

What the AI deliberately doesn’t do

A feed is the foundation of your Shopping revenue. That’s why the AI works within clear boundaries.

No made-up specs

Sizes, colors and attributes only come from your own product data. If it’s not in there, it doesn’t go in the title.

No overriding manual choices

If your expert picks a category, it gets locked. The AI leaves it alone.

Hands off your store

Your store and primary feed stay unchanged. Everything runs through the supplemental feed in your own Merchant Center.

No lock-in

Your account and your data stay yours. You can cancel monthly.

Frequently asked questions about Merchant Center

Everything about how our AI optimizes your Google Merchant Center feed. Question not listed? Call us or book a demo.

+31 85 0603 453

Our AI optimizes your product feed automatically, 24/7. It rewrites product titles to match what shoppers type, suggests a more specific Google product category, syncs prices with your website and gives every product a performance label. An experienced marketing expert oversees everything and steps in where needed.

No. Your online store and your primary feed stay unchanged. Every improvement goes through an additional data source (supplemental feed) in Merchant Center, one per primary feed. It only overrides the fields we improve, such as title, category, custom labels and price.

Google Shopping runs on keyword matching. That's why the AI puts the term a shopper types up front, followed by brand, material, color, size and use. It takes those attributes from your own product data and makes nothing up. It leaves out promo language like 'sale' or 'best', and it writes in the language of your feed. As a check, it uses the page name on your website, so the product type is always right.

The labelizer looks at each product's performance in Google Ads and compares it with your ROAS or CPA target. Every product gets a label: over-index (well above your target), index (on target), near-index (just below), under-index (below your target) or no-index (not enough data yet). That label goes into your feed as a custom label.

We use the custom labels to build product groups in your Shopping campaigns and listing groups in Performance Max. That way, products performing above your target can be steered separately, and products you don't want to advertise can be excluded.

A price that differs from your website is synced through the supplemental feed. An overly broad product category is replaced with a more specific one from the Google taxonomy, and vague titles are rewritten. Issues a human needs to see, like a category the AI isn't sure about, an unlinked supplemental feed or a sudden drop in the number of products eligible for Shopping, land as a task with your marketing expert.

Yes. Your marketing expert can manually adjust any title, category or label. A manually chosen category is locked, so the AI won't overwrite it again.

No. Your Merchant Center and your Google Ads account stay yours, and you can cancel the partnership monthly.

Ready for a feed that never stands still?

Book a demo and see what the AI does with your product titles. Prefer to look for yourself first? Request a free Google audit.

Primary feed unchanged · Your own account · Cancel monthly