Test with control, grow with proof
New keywords don’t just go live in your production campaigns. They first go through a test phase in the Keyword Incubator. Only proven winners get promoted. Losers are dropped. Zero risk.
How it works
Controlled test phase
New keywords get their own test campaign with a controlled budget. They’re tested on clicks, cost and conversions.
Data-driven promotion
Only keywords that meet the performance thresholds (CPA, conversion rate, volume) are promoted to production.
Automatic removal
Keywords that don’t perform after the test period are stopped automatically. No more money for losers.
Scalable growth
By continuously testing new keywords and promoting winners, your account grows structurally without risk.
Configurable thresholds
You set the promotion criteria: minimum conversions, maximum CPA, minimum CTR. The platform executes.
Origin tracking
Every promoted keyword is traceable: when it was discovered, how long it was tested, how it performed in the test phase.
The process
Keyword discovered
Through Search Term Mining or manual input, a new keyword enters the incubator.
Test phase
The keyword runs in a test campaign with a controlled budget. Performance is measured daily.
Promote or drop
After the test period: winner → production campaign. Loser → stopped and logged.
Frequently asked questions
How much budget goes to the Incubator?
The incubator campaigns use a small, controlled budget. Typically 5-10% of your total ad spend. Enough to test, not enough to waste.
Can I set the promotion criteria myself?
Yes, in your dashboard you can adjust the thresholds for minimum conversions, maximum CPA and minimum CTR.
What if a promoted keyword disappoints after all?
Our optimization system monitors production keywords too. If a keyword structurally underperforms, it’s paused automatically.
Ready to get started?
Find out what our platform can do for your Google Ads. Start with a free audit.