How we transform your
Google Ads

Before we touch a single campaign, we crawl your entire online store via the sitemap. We match every product page to relevant search terms to map the exact potential of your catalogue. At the same time, we install server-side conversion tracking on your platform — WooCommerce, Shopify or Magento. This allows us to measure 100% of your transactions and revenue, even when browsers block cookies.

Our AI builds a complete campaign structure with separate Production, Incubator and RLSA campaigns. Production runs only proven keywords — not a penny wasted. The Incubator tests new product opportunities in isolation so your budget stays protected. And RLSA targets specifically the visitors who viewed products but haven't yet purchased.

Our Labelizer crawls your entire product feed and automatically labels every product with brand, type and category. This allows Shopping campaigns to be surgically segmented per product group. In addition, our platform generates a supplemental feed with optimised product titles and correct Google Product Categories — crucial, because titles determine 80% of which search queries your Shopping ads appear for.

Our AI platform continuously analyses the ad strength of all your Responsive Search Ads and detects underperformers. When strength is POOR or AVERAGE, the AI automatically generates improved headlines and descriptions — tailored to search behaviour in your market. Pin configurations, sitelinks and extensions are supplemented where needed.

Visual ads need images that stand out and match your product. Our AI scrapes product photos from your online store and uses these as a reference to generate ad images in all required formats: landscape (1200×628), square (1200×1200) and portrait (960×1200). Multiple variations are created per ad group so Google can test which performs best. No generic stock photos — images that fit your products and landing pages.

Every day our AI searches through thousands of search terms that shoppers actually typed. Irrelevant terms are excluded immediately — before they hit your budget. Profitable product terms are recognised and forwarded to the Keyword Incubator for further testing.

Not every click is valuable. Search terms that sound related but never convert waste budget unnecessarily. Our AI platform automatically detects these wasteful search terms and excludes them as negative keywords — per campaign or via shared exclusion lists. Competing brand names are recognised and blocked. Off-topic traffic is filtered out. This way your budget flows exclusively to search terms that actually generate revenue.

Placing new keywords directly into production campaigns is a gamble. That's why we first test them in the Incubator on a small budget until they deliver proven ROAS. Only when a keyword shows sufficient transactions and stable ROAS does the AI promote it to production.

We continuously adjust bids based on real-time revenue data. Does a product campaign consistently perform above target ROAS? The AI scales up the budget. Does ROAS drop below target? The system intervenes before your margin disappears.

Not every device converts equally. Mobile visitors often browse, desktop users buy more frequently. Our platform continuously analyses performance per device — mobile, desktop and tablet — and adjusts bids automatically. Does desktop consistently perform better? The bid goes up. Is tablet wasting budget without conversions? The bid is lowered. This happens per campaign, so every product group has the optimal device split.

Not every visitor buys. Our AI analyses which audiences order the most and automatically matches them to the right product campaigns. In-market audiences, remarketing lists, similar buyers — everything is continuously tested.

Our account managers use an AI chat interface that is directly connected to all your Google Ads data. Instead of analysing spreadsheets for hours, they ask questions in plain language: 'Which products had the best ROAS last week?' or 'Which search terms are wasting the most budget?'. The AI instantly searches all campaign, keyword and conversion data and gives concrete answers. This means faster decisions, deeper insights and no detail overlooked.

Once product campaigns consistently perform above target ROAS, the AI identifies opportunities for growth: new ad groups, category expansions and untapped search patterns. Every proposal is backed by estimated revenue and ROAS.

Transparency is crucial when AI manages your account. That's why every change — by AI or account manager — is automatically logged with timestamp, type and details. Keyword promotions, bid adjustments, negative additions, RSA improvements: everything is in the change log. This gives you full control: you see exactly what changed, why, and you can reverse any action if needed.

Every week you receive a complete report: how much revenue, what ROAS, which search terms analysed, which keywords promoted. Concrete numbers, no vague promises. Your account manager discusses the results and adjusts where needed.