Google Ads
Choose a bid strategy
The right bid strategy depends on your type of business and how much conversion data you already have.
The most common strategies
Target ROAS (tROAS): for online stores with revenue data. Optimizes toward a chosen return on ad spend.
Target CPA (tCPA): for lead generation. Optimizes toward a chosen cost per lead.
Maximize Conversions/Conversion Value: for new accounts with little historical data, as a stepping stone to tROAS/tCPA.
What we do
Your marketer chooses the starting strategy together with you and adjusts it as soon as there is enough data for a more precise target. We always discuss this before making a change.