Meta Ads
Pixel & Conversions API
Since iOS14 and stricter cookie rules, the browser pixel on its own misses more and more conversions. That's why we add the Conversions API (server-side) alongside it.
What this means for you
The Meta pixel stays active for browser events.
Through server-side tracking (the same GTM connection as for Google Ads) we also send the same conversions directly, so you don't lose data when a visitor uses tracking blockers.
This requires one-time technical access to your website. See the connection page for GTM.