Google Ads
Campaign structure: Incubator → PROD
We first test new keywords in a separate 'Incubator' campaign with a limited budget, before they move on to your main ('PROD') campaigns. This way our AI tests without putting your main budget at risk.
How it works
New, promising search terms (found through daily search term mining) start in the Incubator.
Does a keyword perform well enough there, based on enough data? Then we automatically promote it to your main campaign (PROD).
Does it underperform? Then it gets excluded, without ever touching your main budget.
What you need to do
Nothing. This process runs fully automatically. Your marketer keeps an eye on the most important promotions and exclusions and explains them in your report.