Adbrains
Google Ads

Set up conversions

Without reliable conversion data, no bidding algorithm (not even Google's) can work properly. This is the first thing we set up.

What we need from you

  1. 1Access to your website (or to your developer) to add a small tracking script, usually via Google Tag Manager. See the connection page for this.
  2. 2A list of the actions that count as a conversion for you: a purchase, a quote request, a phone call, a download.
  3. 3If available: access to your CRM or e-commerce platform (Shopify, WooCommerce, Magento, etc.) for value data (revenue per order).

What you get

Every conversion is passed to Google Ads correctly and without double counting, including revenue value where possible. This is the foundation for Smart Bidding strategies such as Target ROAS and Target CPA.